THE "ONCE A YEAR PEST CONTROL" CON
JOB
Or, collecting interest on your hard earned
cash in
advance and laughing all the way to the
bank
Think about
it
I am amazed at how many people fall for this “con."
If once a year pest control really worked, don’t you think all pest control companies would offer this
service? It sounds
great, doesn’t it? You wouldn’t have to wait around wasting valuable time
while your pest control technician services your home every month
or so. After all, don’t you have better things to do?
Why it doesn’t
work
The simple answer is this. Pest Control
companies must apply chemicals at a very diluted rate. That’s the law. Otherwise we would endanger
your safety. These products, If applied properly, will kill and
control the cockroaches, ants, and other pests. However, some of these products only remain effective
for a 30 days or so on the inside of a home or business and even less than this on the outside. Many
studies done by our industry experts on the effectiveness of these baits and chemicals we all
use have proven this to be fact. Why then is
the once a year pest control service offered?
How people are conned (the
one to ten scale)
Unscrupulous pest control operators tell prospective customers that their service will last for a year
because they use better products. They take advantage of the
one to ten scale. Here’s how it works.
Mrs Smith is a #10. She sees a single cockroach and calls for an
extra service immediately.
Mrs Jones is a #1. She sees occasional cockroaches or
other pests but never calls for an extra service.
Why? Because she believes
her situation would be worse if she didn’t have periodic pest control treatments.
Most people fall somewhere between the one to
ten on this scale. These same operators even tell the customers that if extra service is
required they will do it at no additional charge. They know that the
majority of customers who call back for an extra service is relatively infrequent. So, even if they
have occasional requests for an extra service they are still way ahead of the game.
So what’s wrong with
that?
Nothing... if you don’t
mind paying for your "once a
year service" a year in advance. The smart thing to do, however, would be to order a one time
service. You would get the same treatment as the once a
year providers would give you, but for
much less money. If you needed an extra service in
the future it would be on a pay as you go basis. Doesn't this make
COMMON SENSE?
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